Project Description

BetterWorld TELECOM

BetterWorld Telecom™ offers tailored flexible voice and data solutions.  Their customers include some of the most recognized, respected, innovative, positive-impact organizations in the world, all with a common bond. Sustainability.  Whether a large enterprise with thousands of employees in multiple locations, a small home-based business, or anything in between, Betterworld Telecom combines traditional and leading-edge products with a triple bottom line commitment, personalized service, reliability network quality, and an average savings to organizations of 23% over all mainstream providers. Betterworld Telecom also gives back 3% to all of it’s client’s efforts to help promote their sustainability in this growing community.

Our Role: A full redesign of Corporate Identity and a re-introduction and branding campaign of BetterWorld Telecom™.  Focus being on trade publications, on-line web presence, informational mail programs and all collateral and corporate materials.

The Craft Brand: A bright and dynamic, three dimensional globe that’s new, fresh and moving.  It’s a tiny bit retro at first glance with it’s “atomic” early sixties impression, and yet simple in a statement of synergy, stabilization, and conjoining. BetterWorld Telecom™ prides itself on partnering with it’s customers so they can be unique in customizing their communications needs. Bill Hartlove designed this element to be easily recognized as a standout within their own industry as well as promoting BetterWorld as a leader in a sustainable alliance of like minded organizations.

Print Ad Campaign: For publication in a variety of trade publications. A series of ads promoting Betterworld’s services in a very competitive business, while reinforcing their new brand identity.