“Fiesta La Ballona Days” began in 1951 as a week-long celebration of the region’s early settlers. People went to events – and even to work! – dressed up as Native American Indians, rancheros, señoritas, cowboys and cowgirls. The early fiestas evoked pride among the descendants of the “first families” and offered the entire community a playful opportunity to connect with its history. Over the years, the 62-year-old festival has evolved into Fiesta La Ballona.
Our Role: Production of all marketing materials for promotion and advertising of this major community fundraising endeavor. Recruiting sponsorship from local businesses with a direct mail campaign designed to carry the new brand and look while encouraging a fresh and long-lasting entity into the future.
The redesign gives a nostalgic look and feel of years past with period carnival colors, patina and symbolic graphics tied in with a clear touch of the present in bold imagery of either a carousel horse or jumping rock star. Similar posters were created and distributed illustrating food, beverage and activities available at the event.
An entire multi-channel campaign was created and included direct mail, point of purchase handouts, brochures, letterhead, street banners, publication ads, locally placed posters, bus banners along with a new website and social network presence.