Jackie Lesser & Creating Impact, LLC retained Valor Creative Media in 2015 as on-going marketing partners. Together, they provide high impact leadership coaching and heart-centered programs for pioneering leaders in the 21st century. The Jackie Lesser brand has organically evolved in the last two years to encompass three brands, two social media campaigns, #loveistheway #getintheway and #loveinthatshirt, apparel, workshops, and a weekly YouTube offering, #FreedomPhrase. The challenge with this brand is to maintain continuity in theme and messaging throughout all media channels and posts/casts.
In 2016, we created two websites for the Jackie Lesser brand to focus on the target audience and create clear, consistent messaging. First, we redesigned creatingimpact.net. Valor Creative provided digital design mock-ups for the site design and layout. Using the original logo created for Creating Impact, we created an overall color scheme and font story for the site. JackieLesser.com was a design/build project to bring all three brands, Jackie Lesser, The wHolyShift (which previously had its own site), and creatingimpact.net into one, dynamic site for clients and social media followers to find all the company’s resources and ways to engage. An original logo, color scheme, and image story was designed for this site and carried across all social media channels for continuity.